Category Archives: Internet ethics

Small Business Internet Marketing Company

Rajeev Rajagopal asked:

In today’s marketing world, the Internet is the perfect marketing and communication tool to ensure success for your small business. With the support of a mall business Internet marketing company, you can advertise your company’s name, product or service on the Internet. An attractive and fast website improves your search engine placement. This is important since high search engine ranking is the key to any online business success.

Internet marketing companies in the United States provide high quality Internet marketing solutions such as search engine optimization, interactive marketing, affiliate marketing, blog marketing, pay per click marketing and article marketing. Moreover, they offer SEO friendly web design service, web maintenance and web application solutions to commercial as well as non-commercial clients to make their sites more accessible to search engines. Internet marketing experts give new or existing small businesses great opportunities to achieve online marketing objectives. Thereby they help small businesses to

· Convert a large number of prospects to paying customers

· Promote the small business locally as well as internationally

· Make the business much more profitable

· Generate more business leads

· Create a positive image for the business and increase sales

To be ranked high on the search engines, SEO experts optimize the websites well by following ethical practices such as:

· Selecting business centric keywords

· Doing keyword research and analysis

· Creating unique content with targeted keywords

· Content optimization

· Title tag optimization, Meta tag optimization, Alt/Image tag optimization, anchor text optimization and heading tag optimization (On-page search elements)

· Link building, directory submission and search engine submission (Off-page search engine elements)

· HTML validation/Error free code

The small business web design service packages offered by Internet marketing companies include:

· Logo design

· Graphic design

· Flash development

· Web page programming

· 2D and 3D animated graphics creation

· Cascading Style Sheet and HTML code· Scripting

· Template design

· Banner design

Online marketing companies implement winning search engine marketing strategies to create an effective and affordable online presence with the most effective communication and advertising tools. Making use of ethical and innovative search engine optimization techniques, they provide web design and development, search engine optimization, analysis, submission and link building.

In the current scenario, there are many web marketing companies in the United States with the capabilities to market small business websites in the most efficient manner.

Brand yourself for Internet Marketing

George Collins asked:

The thing about branding is that you do not want to brand yourself with everything. The best thing is to brand yourself with one or possibly two things. The best thing is really one. Some people we work with are branded as a master marketer online. So you brand yourself with the pay per click technique and that is what you stick with, not to say you cannot master anything else or teach anybody anything else, but people are always going to know you for that one thing. So that is branding. Now for longevity. When you have those brandings you can always create new products, things are always changing and evolving in marketing online, things get better, things could get outdated or not as useful anymore.

Because you have that branding you can always be updating your branding on that product or come out with new products on that type of scenario to generate income. If you are in the home based business industry, that is just another income stream. Now, in this industry when you lead people or jump from program to program, if a person did that, at least tell the people in the other program that you are in, hey I am moving on to another program, be honest with people. When you do not do that it just kills your branding and kills your business online. Pretty soon nobody is going to trust you and when you say I am going to do this, I am doing this opportunity right now nobody is going to trust you. They are going to think that you are just going to take my money, leave me there and move on to the next opportunity and do not really care about me anyway. You do not return my phone calls or emails or even do what you said you were going to do.

The reason I joined you is because you said you were going to teach me about this business and you did not. So that looses your branding. When you brand yourself, again you can put that on your lead capture page, you can have it in your header graphics, you can have it under your picture, you can have it throughout your sales or newsletter, you can have it at the bottom of your emails. If you write a newsletter on it you can call the newsletter that type of branding. If you do conference calls you start off, I am, and then your branding title, whatever branding you have, you can start the conference calls that way. Everything you do, if you write ebooks you can continue that throughout the book and at the end of the ebook when you do the signature or your picture, you put that branding there under it.

Now, branding does not happen overnight, it can happen quickly, but not overnight. Depending on when you get your branding and how much branding you do after that point, it depends on how many on the internet get to know you for that one thing. I absolutely think and know for a fact that branding creates business longevity. It is only from your own personal branding, because you are an expert at something, all the way to your business practice on branding yourself and how you practice business, whether you are ethical or unethical or however it might be, it creates a branding of yourself. If you are an ethical person you are branded for that. Whether you even tell people that you are ethical or people just realize it and it just becomes your branding.

Whether you do everything you say you are going to do or follow through with everything, that becomes your branding. If you hop from program to program you become branded as a program hopper. If you send out emails twice a week you soon become branded on that email list. You send out two emails a week and you do that consistently every week, people expect it, you become branded for that. When you stop doing that people are like, are you going to send out anymore emails, that becomes your branding. These are unique things that can create business longevity for yourself. Without it you will not have a long lasting business. You will always be worried in your business where your next commission or sales is going to come from.

To Choose Ethical SEO Analysis to Get Profits

Dr. Anuj Gupta asked:


In this particular SEO industry, there are several SEO experts can come in different sections with different principles. They can not all work by themselves and ensure each site unique. Because they believe that each site require different phenomenal work to obtain successful SERP.

On the other side of the coin, you will find giant SEO service providers. These companies employ more middle levels of SEO peoples to maintain numerous number of SEO campaigns. Thus, it is assumable that they do not have much time to separate the different technical requirements for multiple sites individually.

They are only the following working day format or simply say you can work templates for all sites to maintain and ranks practically do so in a way daily. In this way their sharpness level drops at the same time. So it is conceivable that they have a strong tendency to rotate into SEO factories.

Before you for your service provider, you have more than one tip for SEO companies. They must make their recommendations for your site, what they want to deliver their glorious performances. Do not hesitate to ask further questions about your chances for success. Try to avoid technical terms and suggest them to speak in layman’s terms.

Unfortunately, SEO analysis is neither simple nor as easy to pretend, as it sounds. Search engine algorithms are becoming increasingly complex, ever since the Internet world is well advanced. So you need an effective SEO expert, will understand your company should first do the work accordingly. You do not need a famous SEO firm has no time to do any research for your own website and is the same work as they do for others.

SEO is an ongoing process not a single issue. They need constant care and the research work done side by side with other SEO work, so that your keywords in the highest position in all search engines, otherwise they will quickly fall down and disappear form the cutting edge, the effect of your company’s growth.

SEO benefits received ethical analysis.

The attitude of a growing ethical SEO expert or a company for your small business is thought to be the finest, if you like, do you prefer yourself or your keywords in terms of your competitors. What are the advantages of obtaining the services of a growing ethical SEO company? Here are some advantages to the appointment of an expert SEO analyst.

• Specialized SEO experts have the detailed knowledge on methods to improve search engine ranking of your keywords in all search engines and able to do it quickly. It helps your site to create a superior amount of Web traffic to your site.

• Increase the volume of authentic Web traffic is the creation also means an increase in sales of your company’s product and service portfolio. In ethical SEO you do not need PR on your web pages, it is automatically generated. They focus mostly on your keyword ranking is the excellent effect on the always excellent Web traffic.

• SEO specialists will give you superior advice on factual information online Web promotion and off-site marketing methods. You can use them advice for finding the best ways to lift your keywords in all search engines top positions in very small period of time.

Forget the cost estimates

SEO is the best option for those small entrepreneurs, financial constraints to promote their business on the Internet because they can not afford to spend a lot of money for banners or advertisements. To search for the people those companies, SEO ask for a least cost for search engine marketing.

But not only you can determine in price, you should calculate their efficiency, because a well-known SEO SEO company offers services to low spending, does not automatically mean that they are efficient enough for your site.

Select the SEO experts have plenty of time for more than one type of research done work for your site. Search algorithms evolve from day to day and the SEO company needs to know the latest tools, methods and anticipated new ways of searching could help to increase the keyword ranking in all search engines.

Internet Marketing: – Excellent Opportunity For People To Cooperate

Sunita Attri asked:

Copying someone\’s work has never had any respect – not in the past, not today, not in school, not at work and especially not in business. There are copyright issues that you will have to adhere to as an internet marketing business owner. Otherwise, you could violate ethical issues and even get into legal problems should someone complain. In internet marketing, copyright legal issues are such a concern mainly because of the nature of the environment online, where much of the content provided is for free.

Copyright and plagiarism

Copyright refers to the legal right to control reproduction and/or use of an original work. Usually, this right is given to the artist, for more details visit to writer or publisher of the work. If something is protected by a copyright, it means that its use or reproduction is restricted or controlled. Anyone wishing to use the content has to have the correct permission from the owner of the copyright.

Copyright and the Internet

Copyright infringement is related to plagiarism, the act of negligent or deliberate reproduction of words, thoughts or ideas either in part (as in the case of direct excerpts) or in full and then claiming them as original. Online and off, this is considered illegal. Many writers, for more details visit to professionals and business owners have been unmade because of copyright infringement. Interestingly enough, plagiarism is a word derived from plagiarus, which is Latin for \’kidnapper\’.

Copyright infringement is considered a virus on the internet and is not easily forgotten. Even offline, in the traditional business environment, copyright infringement remains a problem. The internet provides such an excellent opportunity for people to cooperate and share information and then allow access to it for free. The problem is that some people believe the word \’free\’ is a license to obtain content, reproduce it and use it to their own advantage.

This is false reasoning. Just because someone writes or shows content online that may be accessed free of charge does not mean you could take it and pass it off as your own or use it for some commercial purpose. You cannot, for example, take a few paragraphs from an article on a book, website or blog, copy them and then use them on your own website without acknowledging the author or writer or asking permission to republish it.

Bits and pieces

There is, however, a gray area in copyright legal issues when it comes to internet marketing. Copyright, for one, has a limited time period of coverage and will lapse. There are also content that are made available through public domain. When content does enter a lapse period or if it\’s found in a public domain, it is quite possible that someone could take that content and plagiarize it without actually committing a copyright infringement. So does that make it legal? What about the copyright legal issues?

In this case, the issue probably just escapes the legal restrictions and enters ethical domain. Remember that not everything that is legal is always right. You cannot, for example, use someone else\’s work and claim it as your own without their permission and believe in your heart you aren\’t cheating.

The ethical side of internet marketing

All businesses should be ethical and legal. Since internet marketing is such an excellent medium for business, it would be such a waste to abuse how it works. It has its drawbacks, true, but it doesn\’t have to break laws. Furthermore, it exposes your business to unnecessary trouble. Once content has been published online, it can be extremely difficult to take it back, particularly if people have already seen it or used it. You do not want to be labeled as a plagiarist or a violator of copyright because then you will not be seen as a legitimate internet marketer.

Protecting yourself from copyright infringement

If there is content online or offline that you find interesting or useful and want to use for your internet marketing business, always check the copyright protection first. Usually, the copyright notice is indicated on the material. If it\’s not, it\’s probably copyrighted anyway unless the author, illustrator or owner gives his permission to reprint or reproduce his content. If the use of content is freely allowed and contains information that is not considered unlawful, it\’s safe to republish it. If you will be offering original content of your own, it\’s also important to protect it with a copyright. That is, unless you want to allow others to reproduce your content and use it. This is a generous act on your part and will benefit plenty of interested users.

Importance of Ethical SEO Techniques

Avdhesh asked:

Hundreds and thousands of people have made use of the Internet in a variety of ways, each in an attempt to subjugate its great power and potential to give profit and gain to users and businessmen. However, alongside the aims of these hardworking innovators and entrepreneurs are people who simply want to extort as much money from people in exchange for dubious products and services.

Web content is brought to a potential user by means of either direct recall of a particular service provider’s website, or by blind searches done on various Internet search engine platforms made available by Internet software giants. By entering words, known as ‘keywords’ relevant to the desired information, product, or service, into the search field, users can employ these blind searches to look for content closest to what they are looking for.

As is the practice, a search engine usually produces a list of websites matching the keywords provided by the user to a degree of relevance. These are ranked by relevance, quality of content, and sometimes, ‘visitor votes’ that come in the form of a measure of frequency of visits by people who usually find the content useful to them.

SEO, or Search Engine Optimization, is a method used by many businesses and entrepreneurs online in order to maximize the potential of the search engine by helping them rise in the ranks of the query response listings. SEO usually deals with organic searches, or those that need no payment to be listed among the list of likely matches to a client’s keywords, as well as crawler search engines, which are search engines that literally crawl through web pages in search of relevant links and relations between pages in order to find relevant content.

Dubious figures in the Internet, however, have made use of the Internet to forward their own selfish desires, leading to an unethical use of the brilliant SEO model. This has led to a divergent field of SEO, called “black hat SEO”. In this method, various deceptive schemes are used in order to manipulate search engines and dupe customers by providing them with websites that are completely useless. This method is also called “spamdexing”.

Ethical SEO techniques also exist in the Internet. Before even going into details, the most important ideal behind ethical SEO techniques is in providing better service to clients, and allowing this satisfaction to become key in promoting the website.

What does it take for a method to become an ethical SEO technique?

There are various ways under the central guideline to achieve them.

The first one is creating quality content for the users. After all, no ethical SEO technique tries to get the better of any customer, or even harm them to the slightest extent. By providing quality content, users receive useful, timely, and secured information when they need it.

In order for that to be achieved, no amount of exaggeration or manipulation of the nature and content of the website is done to lead customers into believing that it contains the website relevant to their query. Ethical SEO does not employ any method that will mislead the customer into a site, and even offend the customer once he or she has found his or her way into the website.

Moreover, ethical SEO techniques do not, in any way, violate any laws as regards intellectual property rights, international law, or spamming laws implemented at every level of every way. This would include not claiming for their own products and services that are not theirs to sell or produce just so they can fool users into providing sensitive information through which they can extort money.

A website employing ethical SEO techniques will never try to exaggerate and reflect a company’s image any more than how it should be portrayed; doing so, in effect, manipulates the customer into trusting a company based on falsity.

Relevant to various security issues existent on the Internet, one last measure of how ethical a SEO technique is lies in the protection of its customers on the basis of privacy agreements. In providing the service sought by the client, ethical SEO techniques protect the confidentiality and sensitivity of the information made known to them in confidence by their clients.

Both goals aim to achieve the same end of profit. However, the road diverges and one must pick one over the other. In the end, ethical SEO techniques allow for users to maximize the profit they pay without impinging on the rights of other people an manipulating others; this by far is the best option to go.

www.outsourcingseosolutions is a company that provides ethical and modern search engine optimization solution. Outsourcing SEO solutions is very cheap and effective search engine optimization company.

Strategies of Internet Marketing

Achal asked:

In an environment where so much commerce is taking place online, any company who wants to achieve their full potential must have a solid Internet marketing strategy in place. Unfortunately, even with the online world such an integral part of doing business these days, many companies don’t completely develop their strategies.


Even with all the information available online about Search Engine Optimization (SEO), Pay per Click (PPC) advertising, and all other forms of Internet marketing, many companies are unaware of the best procedures to get to the top of the search engines. Working in the SEO industry I am often surprised (though I suppose I shouldn’t be) at how many misconceptions are still so prevalent.


For example, many companies still believe a simple website is enough. If you build it they will come. And then they seem surprised when no one visits the site. For more details go to Then there are the companies who actually still believe that old Black Hat SEO techniques are valid Internet marketing strategies. These are techniques that have long ago been shunned by search engines, such as keyword stuffing or automated generation of countless doorway pages.


Why do they do this? Because somewhere along the line of marketers someone heard that someone else had a lot of success doing this. Pretty vague, right? This is, of course, a bad way to start developing Internet marketing strategies.


If you are going to create a valuable marketing plan you must start with a strong knowledge base. This is probably the main motivation for many companies to outsource their SEO campaign. The just don’t feel as though they can conquer the learning curve witching a manageable time frame.


But if you are going to do it in-house, this is where you need to start. Gain an understanding of what works and, more importantly, why it works. The same goes for techniques that are ethically questionable. Find out what makes them Black Hat SEO and why all the search engines frown on them. Then you’ll be able to actively apply your knowledge as you attempt new Internet marketing strategies.


The next step in developing a strong marketing plan is evaluation. Take a moment and really evaluate what you have on your site. It has to be a “friendly” site, and it has to be friendly in at least two aspects. First, you must be visitor friendly. This means readable content, intuitive navigation, and strong information architecture.


Second, you must also be friendly to the search engines. This means readable content, intuitive navigation, and strong information architecture.


Sound similar? There’s a reason for that. For more details go to They are. But don’t be completely fooled. Search engines and customers may be looking at the same thing, but the way to impress them is subtly different. Knowing these differences will help you accomplish this and be friendly to both at the same time.


Next, it’s time to reach out to other areas of the Internet and draw attention to your site. I’m not talking about customers yet. I’m talking about other websites. You need links from them in order to build high rankings. These rankings will be required before customers can find you, so you must seek out “votes” from other sites first. There are a number of ways to accomplish this, and a great deal of SEO revolves around this task. This could include social marketing, viral marketing, article marketing, bloggin, and any other ethical method to gain one-way, quality links.


Finally, and this almost brings us full circle, a marketing strategy requires understanding. It means you must understand that despite the speed in which eCommerce moves, Internet marketing does not have overnight results. It takes time. Time to gather links and time to build trust with customers and with search engines.


Developing an Internet marketing strategy, then, requires knowledge, evaluation, outreach, and understanding. When you can accomplish this you can begin to secure your online presence.Andy Elias on is a writer at Main10, Inc, a Utah Internet marketing company. If you’d like to learn more about developing your SEO campaign, visit their site today.

The Need for a Code of Ethics on Internet Usage

Annabelle Rox asked:

To understand the issue of internet ethics, you must first have a basic understanding of how the internet actually works.

Although the internet actually came into being by the American military in 1969, it wasn’t until 1989 that the World Wide Web was created in Switzerland. Today there are some 400 million people regularly using the internet for both personal and business matters.

The internet was originally designed as a closed network for military and then academic purposes and, because of this closed nature dealing with specific issues, the problem of online ethics was not foreseen.

Only the intellectual few were able to use the internet in its early days and as such, a set of values seen as inherent in these individuals was basically seen as the ‘code of conduct’. Therefore, acceptance of disagreement and aversion to restraint were seen as acceptable at that time.

The growth of the Internet has been incredible and more and more people are using it for increasingly longer periods to do more things. No longer is the internet the property of the intellectual few. In many societies, the internet can be accessed by almost all citizens. If they don’t have the internet at home, it can normally be accessed through academic institutions or libraries.

Although the internet was first developed for Americans, it has long since ceased to be an American phenomenon although around two thirds of users are still Americans. At the moment, the debate is basically between the USA and Western Europe. However, as Internet growth continues, so does the need to accommodate a broader range of cultures and value systems.

Understanding the need for ethics on the internet requires a basic understanding of the nature of the internet and the services it provides.

The main forms of content are the World Wide Web, Email, Chat rooms, and Usenet newsgroups.

The World Wide Web which now consists of over one billion sites that range from the simple personal homepage that many people have today right up to the very sophisticated sites of professional businesses.

Email allows instant communication with other internet users worldwide. The implications of this ability in business are enormous.

There are around 40 thousand chat rooms online. These are generally focussed on a particular subject or group of people and allows people to communicate either one on one or in groups. This ability has certainly made the world a smaller place, particularly for those who have family and friends in other countries.

There are also around 40 thousand newsgroups that enable people to share articles about a range of different subjects. These can range from the technical to the bizarre. Sometimes the ethics of the more sexually bizarre can come into debate.

So how can a code of ethics be applied to services of the internet? There are a number of things that need to be considered but, particularly where there are children, parental supervision cannot be surpassed.

The internet is made up of many networks and this continues to grow. The services all have different characteristics that need to be treated differently so any ethics debate must take this into account.

There are many different people involved in the internet and these people all have different agendas. There are companies who specialise in internet infrastructure, Internet Service Providers, as well as those who provide content. Not all companies provide services to all chat rooms or newsgroups and so forth. Therefore, ethics can only be applied when it is known who has the control and responsibility for all of these services.

With the ever increasing populace of the internet, this call for ethics has become global and is not restricted to the specialists but to the general public who want solutions that are practical and focussed.

The World Wide Web needs to be seen as part of society rather than as a separate entity and, as such, it should be subject to the same values and ethics as we expect in offline business. It is a fundamental aspect of modern day business and should not be seen as a value free zone.

Issues such as copyright, child pornography, consumer protection, racial vilification and so forth need to be subject to the same laws and ethical standards as general society and more stringent controls put in place for the protection of the masses of people using the internet.

Failure to do so can only result in World Wide Anarchy via this medium of the internet. Is this the future we want for our children?

Why are Using Search Engines Such as Ethics of Using Labels?

Sonu Seo asked:

Pay per click search engine advertising billions of dollars in revenue per year. If you spend the money to manipulate search results, which means: The success of the investigation in may inferior quality of PPC. Especially someone purpose other than the search for that money. Optimizing search engines is unethical? Optimizing search engine is nothing more than a means to help spread the message. Nothing more, nothing less. Call unethical optimization of search engines is similar to requiring the creation of a Web site or print a newspaper unethical.

Seo Services can be used for ideas unethical (racism, war, ignorance, sweat shop labor for companies such as Nike, etc.). SEO occasionally can be used for ethical ideas (equality, peace, education, security and fair working conditions, etc.).

SEO itself may not normally be associated with an ethics guideline B / S. SEO can be used to push what they want all ideas. Why Search engine optimization of the use of experts in marketing angle ethical?

The SEO industry is often lacking credibility. Its easier to use than as a trademark, it is too original and bring his own. Spamming is unethical? Spam e-mails are unsolicited, and to spend the time to market and cost of marketing the person opening their e-mail. Because it steals your time (a part of his life, never recovered) e-mail spam is exceptionally false.

Can a search engine spam?

A search engine is not a person. A search engine is a tool. When the algorithm is a mistake to push the blame for some “anomalies” webmasters. The real solution is a better algorithm. Webmasters, content to fill the results may not be sufficient to win content that the search engines to a ton of ads. Some of these same text webmaster sell links to other high profit margin. This is obviously arbitrary, ill because search engines want to be half man and want to take advantage of the many revenue from advertising on the Internet.

The facts about SEO.

Being an honest businessman is a good thing. Some marketing ethics is a flagrant sign of desperation. The purpose of the list is to provide customers with a site for a better classification of search phrases to disseminate messages or make sales. Whatever search engine optimization, search engines, or customers say: SEO, the sponsor for search engines.

Some methods are more risky than others, and most sites do not need to be promoted through exceptionally risky methods. Some SEOs are too aggressive, many other agencies of marketing money and little work for payment. You should, before moving to the SEO research. The code of ethics is a marketing concept used by: Or people who are new to search engine optimization and not ignorant, or Or not original marketing severe lack of creativity. Since a search engine is a tool, not something you can spam. Smart clients are Wising up Some clients ask alleged White Hat SEO’s.

SEO An Ethical Appeal

Scott Lindsay asked:

If you use a Search Engine Optimization (SEO) firm to help increase your sites visibility to search engines you should be aware that one of the simplest ways unscrupulous firms use to manage a meteoric rise to the number one spot is simply through Pay Per Click (PPC) advertising.

Essentially you pay an SEO firm to place advertising in such a way as to allow your site to be ranked in first place (preference being granted to the highest bidder). In the end, the SEO firm honored their commitment to move your ranking to number one, but they often do so using a method you could do yourself (advertising) while doing little in the way of long term results. As soon as you stop paying for SEO services, the advertising goes away and so does your ranking.

The rise of illegitimate SEO firms has grown tremendously making it difficult for quality SEO firms to do business in a trusting environment.

Legitimate firms want you to ask questions. They are happy to provide testimonials and may even go so far as to list the services they provided for each client. Ethical SEO firms will help you understand the relationship between the content of your website and the correlation to improved long-term search rankings.

Quality SEO does not resort to hidden words, keyword stuffing or other black hat marketing techniques. A professional SEO consultant understands their job is to help search engines define the best material on the web and help their client become one of the best providers of content for the web.

This double-edged approach takes into account the genuine needs of both client and the Word Wide Web community at large. By attempting to bolster the desires of both, the ethical SEO firm is seem as a partner in trust for both parties.

Managing SEO techniques is something that can be learned (and many site owners are), but if you’re going to search for someone to assist you it is in your long-term best interest to find a firm that really helps you and not one that simply props you up until they get paid.

It’s not wrong to want quick results, which is why you can always develop your own PPC advertising program. However, you should view this scenario as a short-term solution. Ethical SEO development will assist you, but you may need to be patient while it gently, but consistently works to impress the search engines.

Image Consultant Viewpoint: Ethics

Sandy Dumont asked:

Written by Sandy Dumont

“Expertise is of more importance to a successful career, while ethics is of the least significance.” This was the feedback of a study group at a well-known American university. This group recently completed a nationwide survey of university graduate program directors in the field of communications. They were commenting on the importance of the four professional competencies set forth by the National Speakers Association (NSA): Expertise, Eloquence, Enterprise and Ethics.

I was interviewed and asked to comment on some of the findings of the study group. My reaction to the above statement was shock. After all, if “ethical communication” is insignificant, does that mean that we needn’t tell the truth? What would George Washington have to say about that? And where is our country headed?

As an image consultant, I teach a workshop entitled “The Expert Impact,” a term I have trademarked. In essence I tell my clients that I cannot supply expertise, because that is up to them. What I can do is make certain they are immediately perceived as a highly-credible expert in their field. Credibility implies believability. We believe the other person is an expert and that he or she is professional and, therefore, can be trusted. Trust is one of the tenets of branding, and it is one of the most important. Ethical behavior produces trustworthy decisions and actions. The two are intertwined.

My experience indicates that the image of most clients does not keep up with their résumés. I do not teach others how to be credible. If they are truly experts, they already have credibility in terms of performance; they just don’t know how to convey it non verbally. And according to social psychologists, non-verbal communication surpasses verbal communication in terms of credibility.

For the interview by the university’s study group, I was asked to comment upon several other findings from the interviews of professors. For example, the majority of university faculty reported that their curriculum was the most effective in the area of expertise and least effective in the area of enterprise. This seemed a jarring contradiction to me, since the internet and the World Wide Web literally require an enterprising nature. Furthermore, the safe corporate jobs of a lifetime are a thing of the past, and the enterprising spirit of recent generations brought it about. Students who are enterprising, it would seem, surely have an advantage in getting on the fast track to gaining expertise. Perhaps universities need to take a close look at their curriculum.

Furthermore, a college degree does not necessarily bestow expertise upon a graduate. Knowledge, yes; and it sets him/her on the way, but expertise ultimately comes from experience. Four years of university studies should, however, give graduates a great deal of knowledge in various subjects. An enterprising nature puts the student on the fast track to becoming an expert.

One of the problems with new hires is their lack of experience, and most of us don’t want our account to be handled by a greenhorn. So how is a recent grad going to get that first job. My 30 years experience suggests that the answer is to look experienced. Social psychologists have proven that if you look good, it is assumed that you are good. They have also shown that in order to be trusted or believed, you must be consistent with both

Have Ethics Been Lost in Cyber World?

Deb Hopkins asked:

omic times as they are, many are turning to the internet to find ways to add to their income or replace incomes.

The internet offers so much to so many across the globe……or does it?

People are bombarded with all sorts of opportunities that leave the viewer wondering which one should they try.

So many chances to earn money and make more than one makes currently working………….leaves people open to birds of prey.

People need to understand the different types of opportunities available and then decide which ones are they willing to take the risk on.

MLM or multi-level marketing can make people money………….some even have great products. The problems that I have come across in MLM is that the companies are not interested in selling to consumers.

MLM companies do not need consumers because the distributors who join an MLM company are the consumers. As a distributor, you are marketing to get more distributors under you and for the privilege of having a chance at making big money, you must purchase a specified dollar amount of product every month that is autoshipped to you and directly billed to your credit card.

The newest ploy with MLM is the “Pre-Launch” phase. “Get in now, position yourself, join for free”…….the problem is once the “Pre-Launch” phase is over be prepared to pay out several hundred dollars for your privileged position.

Do Your homework on MLM companies to find out first if the products are worth the cost and save yourself time and energy.

Gifting Programs………seems to be the hottest thing since sliced bread……………..I will not get into the legalities here, that is up for grabs……..but ask yourself one question…..Why if gifting is legal does your cold hard cash come via Fedex with the actual cash inside a magazine? Why do they not use payment processors or checks?

The IRS code is partially used to show how legal gifting is, yet they send the gift in cash via Fedex or some other shipping company.

Beware of videos you see… is very easy to send yourself some cash via Fedex and make a video of them arriving and opening the envelope for all to see the cash they are receiving.

There are all sorts of programs out there claiming they are making hundreds of dollars per day and thousands of dollars per month and you can do the same for a one time fee or a monthly fee………

Beware of the hype and the claims. The ones I love are “do nothing” claims….just pay x amount and they will put people under you.

There are legit programs out there, you just have to put a blind eye to the hype and bs out there….and do your homework.

Do not let yourself be fooled by promises of unrealistic goals.

Yes, there are people out there that are making 6 or 7 figures a year online, but remember they worked very hard by putting their time in to market and learn. They did not start out at the top.

Online Marketing takes hard work and it can be done but it is a process that takes time and commitment.

Currently, I myself am making money online with a program that has No out of pocket cost without the hype. So yes, you can do the same, just do not let yourself fall into some of the less ethical practices that will only drain your wallet.

Wishing you all great success


What are the Relationship of Internet Marketing and Affiliate Marketing?

Madhvi mittal asked:

Affiliate marketing is an internet marketing practice where a business rewards affiliates for each customer that purchases something on their site. Affiliate marketing has been impacted by the rise of blogging and interactive online communities. Affiliates are now able to get closer with their customers and have a more personal relationship. This is one of the best forms of marketing if used efficiently and ethically. Now that you know what affiliate marketing is, what are some of the advantages?

1. Affiliate marketing boosts sales and opens up new marketing channels.

2. Merchants only have to pay their affiliates when a lead has been generated or there has been a sale, which is cost effective marketing.

3. Marketing allows smaller companies the chance to expose their products on websites that already have a great number of people looking at them. Affiliate sites also benefit from this type of marketing because they receive a commission for every sale they make for their website. With all the advantages, for more details visit to there are about as many disadvantages.

Some of the disadvantages are:

1. Affiliates may mislead or falsify advertising in order to get the sales commission. The affiliate may make promises regarding the product which are completely wrong or exaggerated. If this happens the merchant will usually receive complaints and potentially lose customers.

2. Merchants could promise high commissions to get new affiliates and then lower the commission rate a couple of weeks after getting the new affiliates.

3. There are link hijackers that hijack the affiliate link and then get paid the commission that the affiliate is suppose to be getting paid.

4. Dishonest merchants can close down their program without telling the affiliate and without paying them their commission. Affiliate marketing has been impacted by the rise of blogging and interactive online communities. Affiliates are now able to get closer with their customers and have a more personal relationship. This is one of the best forms of marketing if used efficiently and ethically. There are many advantages and disadvantages to internet marketing affiliate programs, for more details visit to most of which have been listed in this article. No matter what the disadvantages are though, affiliate marketing is one of the best forms of marketing available on the internet today and is a great way for you to make money. If you are looking for a way to make extra money and help others market there business, affiliate marketing is right for you.

Finding An Ethical SEO Consultant

Ben Norman asked:

Search engine optimization, popularly known as SEO, is a technique that optimizes a website in order to make it very search-engine-friendly. SEO can be performed at the programming as well as at the content end – the programming aspect of SEO tunes the website to the requirements of the latest search engines algorithms, while the content aspect of SEO involves strategically embedding sought-after keywords in the website content. There are other methods as well – e.g., link building, article submission and directory submission.

If you want your website to register its presence in the competitive world of Internet, you’ve got to resort to SEO techniques. Otherwise, a website fails to get noticed amongst millions of them. But the bad news is that there are many unethical outfits out there who promise you great SEO, but all they do to get your website a high page rank on the results page is employ a variety of unethical techniques (the so called black-hat techniques) to fool the search engines. If caught by search engines, your website can be blacklisted and banned for adopting unethical SEO techniques. It is, therefore, absolutely important that a website owner works along with an ethical SEO consultant, and here’s how you must choose one.

Guide To Choosing An Ethical SEO Consultant

The Internet has made the world a smaller place and a website owner can work with SEO consultants based in any part of the world – there are many SEO consultants’ websites all over the Internet, and tracking down one is not all that difficult a task. And here’s how you must choose one:

1. If the SEO consultant is a professional, then he must be accredited by many reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A certified SEO professional is ethical by default – ethics are inbuilt into their work code.

2. He must have an impressive roster of clients who speak highly of him. And he must not be hesitant to give out a few references.

3. If the SEO consultant is professional and ethical then it automatically follows he will have a successful track record. So, go ahead and check the websites he has performed SEO on, and check if they rank high on search engines results pages.

4. The SEO consultant needs to be versatile and he must offer services such as website analysis, content writing, keyword research, link building, SEO and, of course, adequate reporting back to the client.

5. The SEO consultant must have a clean track record, in the sense that he must never have been blacklisted for adopting unethical SEO techniques. Such techniques include spamming search engines, trading links with websites that are part of link farms, or cloaking, which means coating keywords with the same color as the website’s background and stuffing a whole lot of them on all the pages. You can find out if the SEO consultant has resorted to dubious means by running a check on him on search engines and on message boards. Plus, you can always check with his references too.

That was a small guide on how to go about selecting an ethical SEO consultant. True, finding an ethical SEO consultant will take a little bit of time and effort, but it is well worth it. Because an unethical SEO consultant can kill a website, while an ethical consultant can help you build your fortune.

How Can I Do Ethical Marketing Through Blogging

Mukeshh Kumarr asked:

What on Earth is Astroturf Marketing

It is believed that the concept of astroturf marketing was coined by US Senator Lloyd Bentsen of Texas to refer to situations in which people with no political agenda present grassroots perspectives on major issues. Simply put, astroturf marketing is the notion of promoting your product or service in forums designed for discussion and not for advertising where the promotional message is projected in a context that is in no way related to promotion. What makes astroturf marketing so attractive for many is its high-impact character and negligible cost. The platform in which astroturf marketing is leveraged usually involves audiences that do not expect any advertising to take place. More often than not, any form of advertising is strictly prohibited on these platforms and there are strict penalties for violators.

Two Ways for you to Astroturf-Market your Product or Service

Here are two unique ways in which you can astroturf-market your product or service and not even have to pay to do so. Please be sure to follow the ethical guidelines we have recommended.

Post Intelligently to Special Lists and Discussion Groups

There is no knowledge domain on the planet today that does not have an associated discussion group, bulletin board, message board or listserv. If you happen to be a manufacturer of metal castings for automobiles, chances are that there is a discussion list for this industry. Promoting your product on such lists can be hugely rewarding because many potential customers also subscribe to these types of lists not to mention consultants and contractors. But since you can rarely advertise on these lists and in many cases, can‘t advertise even if you wanted to pay for it, visibility on these platforms can be tricky to achieve.

Consider the following. When commenting on a topic, a thread or a hot issue, use the signature feature in your e-mail client. Your signature should include:

• Your real name

• Your designation or title at the company

• The name of your company

• A “one line“ short descriptor such as “the New England photocopying experts“

• Physical mailing address

• Phone number and URL

• e-mail address

Never modify your signature once you start using it except on rare instances in which information needs to be updated. Chances are that your list administrator won‘t ever object to this form of veiled marketing not only because there are others doing it but also because this practice has gained momentum and is gradually becoming ubiquitous. Your posts should always be original and intelligently crafted. The value addition should be worth the time it takes to read your post on the list.

Carve your Niche in Blogosphere

Setting up your own blog on a free hosted blogging platform such as Google‘s Blogspot, TypePad or WordPress can generate significant ROI for your time and effort. However, it has to be done right. If you start posting your company‘s marketing collateral on your blog, it will drive away more traffic than it will generate. Therefore, it is a wise idea to engage in constructive commentary in your blog posts. For instance, did you “almost“ make a mistake yesterday when hiring a manager? What was the mistake and how did you prevent it? Have you just come across a new vertical search engine for your industry? What is your assessment about its functionality? How extensive is it? Mention your company and the services you provide but only in a context and that too in passing. Contrary to what many believe, you don‘t have to post to your blog every day. Post two or three times a week. It is the quality of the content that matters, not the quantity. Always provide links to your company‘s website, preferably, to specific and relevant pages when possible. This can generate valuable back- links for you. Your name at the end of each blog entry should also link to your company‘s home page and not to your profile on the blog site which is what most bloggers do.

Never Become or Use a Meat Puppet

A meat puppet is an anonymous and fictitious entity that you either create or pay to create in order to present your point of view. Using a meat puppet while astroturf-marketing is both unethical and impractical. Even the courts disapprove of such gimmicks. Communicate your message judiciously on the Internet and watch your ROI soar.

Astroturf your way to success in your online endeavors!

Ethics And The Internet

Jonathon Hardcastle asked:

The focus of ethics and the Internet (E&I) research is directed on peoples’ actions rather than mere technology itself. At great human and economic cost, resources drawn from governments, industry and the academic communities have been assembled into a collection of interconnected networks called the Internet. Begun as a vehicle for experimental network research in the mid-1970’s, the Internet has become an important national infrastructure supporting an increasingly widespread, multi-disciplinary community of researchers ranging from computer scientists and electrical engineers to mathematicians, medical researchers, astronomers and space scientists.

As is true of other common infrastructures (e.g., roads, water reservoirs and delivery systems, and the power generation and distribution network), there is widespread dependence on the Internet by its users for the support of day-to-day activities. The reliable operation of the Internet, and the responsible use of its resources, is of common interest and concern for its users, operators and sponsors. Network infrastructures underscore the need to reiterate the professional responsibility every Internet user bears to colleagues and to the sponsors of the system. Abuse of the system thus, becomes a matter above and beyond simple professional ethics.

Different articles focus on the dilemma various groups of people share, when they identify a misdoing that a firm has performed. Internet risk takers who feel the need of greed commit the actions mainly illustrated as unethical behavior. For example, CEOs and founders sell their stock early making sure they get their cut of the bonanza -no matter what signal that sends to their public-market investors.

Today, everyone admits that information is power. This old maxim has become more and more pertinent in our modern information society. The development of information technology has been dashing and, if future predictions are anything to go by, the pace of change will only increase. Ethical and moral issues in computer ethics are among the most vital social aspects of information technology. Currently, there are two major problems in the area. First, inconsistent moral behavior has been documented, which leads to immoral acts such as virus creation and capital theft. Second, lack of awareness concerning information technology’s security has created a variety of IT-related crimes. Not even IT experts have an adequate knowledge of computer ethics, though there is every indication that ethics should be a part of their professional baggage. As for the development of ethical skills, it is not just a matter of education; rather, it is an on-going process that every professional should be aware of.

Educational institutions play an important role in this respect. In addition to imparting technical knowledge, they should also teach computer ethics. Educational issues and ethical awareness are important as they provide the motivation for complying with learned ethical principles. Ethical decision-making formulas and applicable theories are helpful for sharing information about the application of ethics. This information can then be disseminated by educational institutions. The volume of research in the area is constantly increasing, supplying up-to-date information about ethical and moral ‘traps’ and prescriptive codes for dealing with new dilemmas. Professionals must have the capability to make broad-minded, objective ethical decisions. They also have to do their best to create a working environment and foster an atmosphere where ethical dilemmas can be discussed openly, objectively and constructively.