The search engine optimization techniques that are supported by the search engines are known as the ethical ways of SEO whereas the rest are under rated as unethical techniques that are not approved by the search engines. Most web masters blindly believe on the so-called ethical search engine optimization techniques and follow them religiously. But the matter of concern here is to know if these so called Ethical SEO techniques are truly Ethical and Effective or not.
In simple terms, the methods that most self proclaimed search engines accept are stated as the Ethical search techniques where as the rest are declared unethical by these search engines. One of the criteria of following ethical search engine optimization states that SEO can be performed only on the genuine content pages of the website, and it is unethical to create new pages.
The ethical search engine optimization also states a few categories of these content pages ethical whereas the others unethical. For example pages that have hidden text in their web pages are considered to be unethical where as providing alt. text to the images is not considered wrong. Such criteria are set only on the convenience of these so called ethical search engines to read through the websites.
The web masters that follow these so called ‘right’ search engine optimization methods do nothing but blindly follow the wishes of the search engines with the aim of getting listed on them faster than the others. But if they are asked to defend or comment on the difference between the ethical and the unethical, they unfortunately are not able to comment on it because they do not really know the difference. That is because there isn’t any broad difference either. The techniques that are rudely being called unethical cannot in any form be classified as unethical in their literal sense.
As a matter of fact no idea of search engine optimization can be called wrong. It only depends on the fact what suits for which website. If a particular service is suitable to a certain website and is also reflecting effective results in the search engines, then they are ethical whereas the others are classified as unethical.